Customized Research Solutions
At Undercover Consultants, we like to appoint research methods and techniques that are both Quantitative as well as Qualitative approach.
These methods mainly depend upon the following:
Quantitative Research
Brand Health Tracker
This tool is developed to understand the equity of your brand directly from the eyes of your consumers.
This method is conducted on an annual or a monthly basis being based on the entirety of the industry and on the services/ products which are being competed against.
Habits and Attitudes Surveys
These surveys are held in an approach to better understand how customers behave concerning the product and also help in fulfilling various requirements of the brands.
It also helps to introduce many new approaches and innovative steps to expand new markets for the brands of the companies.
Conjoint Analysis
Conjoint Analysis, also known as a differentiated compositional model, is a specified statistic-oriented technique that tends to work with data-gathering participants to generate a series of work-offs.
The importance of this method lies in the factor that many of these data analysis helps to build a better brand market in the future for a more approachable product.
Customer Satisfaction Surveys
Another tool that is used by loads of companies is known as Customer Surveys. In which the company will develop loads of questionnaires to determine if the company is meeting up with the standards of the customers and the industry respectively, in terms of products, services, and employee treatment.
Qualitative Research:
IDI’S
These interviews are conducted in person where the tastes and preferences of the customers are taken into consideration. This particular research technique helps in gaining a deeper understanding of the customer and helps to expand on a larger and broader basis than other methods.
FGD’S
This approach is conducted via group meetings where roughly five to eight individuals come together to properly discuss your brand. The entire meeting session is conducted via a guide present.
In terms of meeting discussions, the guide does not interfere with the meeting only tends to keep the discussion at a steady pace. This comes out useful as various understandings of the customers and ideas are taken out from your brands.
Home Visits
This method is conducted where the team members will visit the customer’s place of business or home and they will ask their preferences about what kind of products they buy, in what quality and quantity.
This method is conducted where the team members will visit the customer’s place of business or home and they will ask their preferences about what kind of products they buy, in what quality and quantity.
Customized Field Solutions
We tend to appoint a highly trained and specialized team in all projects. We select a particular team for every task which is based entirely on the nature of the projects and of the brand/industry.
| Qualitative | Quantitative |
| Deep Analysis of interviews | Surveys of Houses and Customers |
| Focus Group | Business Ground Surveys |
| Small Groups-Pairs of Team members | Surveys conducted by Experts |
| House Visitations | Surveys of POS |
| Apparent Visits | Home Surveys |
| On Ground visits | Mystery Shopping |